The Future of Media challenge is seeking to explore pathways to optimize digital platforms of existing media houses or explore new media pathways of generating revenue. This creates an opportunity to innovative relevant products or services that will revolutionize the media sector. The Innovation Village in partnership with Nation Media Group is running the Future of Media Challenge to develop and showcase innovative solutions that can be scaled to address these challenges.

Call to Action

The Innovation Village in partnership with Nation Media Group is launching the Future of Media Program that is seeking for innovators with a passion for developing sustainable digital solutions that will transform the media industry in Uganda in one or more of the following ways:

How might we strengthen our customer and user understanding across our platforms?

How might Media houses leverage digital content and platforms to increase revenue streams?

How might we shift from traditional business models [that is making money at the moment although declining] to reflect new trends in media business, brands etc.?

We are bringing together reputable private sector players in the Media sector with Uganda’s startups and innovators, to solve specific challenges in the sector.

Why Participate?


Ideas / Solutions accepted for the challenge will stand a chance to Pilot solution with Nation Media Group.

Mentors and Networks

Undergo Support with leading media specialists, business mentors and connections to strategic partners.

One-on-one training

Teams will receive one-on-one business training from experienced industry leads.

Continued Support

Ecosystem connections through our network and peer advisory.

Judging Criteria

Relevance and impact


How well does the solution respond to the need and defined challenge


Solution shows a good understanding of market and customer it is targeting


Potential impact of the solution on the media sector at scale


The proposed solution should be practical and easily implementable. 

Readiness and traction

The solution

Participating team should share a visual representation or mock up designs of their proposed solution

The Startup

This team should consist of members with various skill sets, demonstrate added value and cohesiveness.

Business Model

The startup should have a good idea of the business model envisaged for the solution – with a good idea of the key resources needed to grow the solution.


Ingenuity of the solution or improvement of existing technology-based process

Solution uniqueness


The Nation Media Group is the largest independent media house in East and Central Africa with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda. As a brand, we are committed to generating and creating content that will inform, educate and entertain our consumers across the different platforms, keeping in mind the changing needs and trends in the industry.

The Innovation Village

The Innovation Village is a startup ecosystem builder. Our core strategy is designed to support economic growth and job creation in Africa in a commercially sustainable way, with the vision of deepening the application of technology in social economic transformation


The Innovation Village
Ntinda Complex
P.O. Box 25760 Kampala, Uganda

+256 786 881540 futurelab@innovationvillage.co.ug